Effective Marketing Strategies

Whatever the size of your business, you need an effective marketing strategy. It doesn’ t have to be elaborate, but without it your marketing will be untargeted and less effective. There are two main aims.

• To make sure that your products meet the needs of your customers.
• To build relationship with your customers that is effective and profitable.

To do this you have to identify what needs that your products satisfy and then how you can best tell your customers about them.

Here are some questions to ponder.

• Your customers will fall into groups with different needs. Do you know what groups and what needs? Do you know which are, or could be, most profitable? Perhaps some simple market research is necessary.
  
  
• Is there a good match between your products and what your customers are looking for? If not, will you alter or expand your product range or your customer base, or both? Do your prices and customer service meet what customers expect? Note: not all customers want low prices and extensive customer service.
  
  
• Of the whole range of online and offline marketing strategies, which provide the ability to show off your products well, and reach your customers? (The Marketing Mix)
  
  
• Do you know how your customers find you now? Have you asked them? Do you run website analytics?
  
  
• How will you test the performance of your marketing so that you can make adjustments? Perhaps a trial or a review or a survey?

Learn how to write effective marketing strategies.

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